Kiwi Movers are proud to be a London company. Many of us moved here from other parts of the world. We love being here and we love helping Londoners move their stuff.
We recently did some research to see how others view London. We got stuck into Google’s data to see how London was viewed by estate agents. We wanted to know how an estate agents and online letting agents describes a neighbourhood, or a street, or an entire borough. There’s an infographic below, but here are some interesting findings too.
- The most common adjective used to describe neighbourhoods in London (as opposed to those used to describe properties, like “spacious” which we filtered out) was “lovely.” It used over 280,000 times on one of the biggest estate agent websites.
- The word “affordable” appears fewer than 700 times on the same site.
- The word “coffee” is used more than twice as frequently as the word “family/families.”
- “Up and coming” is still a favourite for describing less than “sought after” areas. West Ham, East Ham, Plaistow and Upton Park are among the most commonly described as up-and-coming.
- The word “burger” is used in the descriptions for Wapping, Golders Green, Haggerston, London Fields and Gospel Oak.
- The word “cocktail” is used in the descriptions of Shoreditch, Hoxton, Holborn, Clerkenwell and Brick Lane.
- The word “coffee” is used in the descriptions for Tooting. Wandsworth, Islington, Shacklewell, Hackney and Clapton.
London according to estate agents.
Comparison of terms
Terms by inner London borough
Borough |
Descriptions |
| Islington | Vintage |
| Antiques | |
| Quirkiness | |
| Coffee | |
| Vibrant | |
| Foodies | |
| Child friendly | |
| Charming | |
| Chic | |
| Gastropubs | |
| Affluent | |
| Media types | |
| Coffee | |
| Camden | Vibrant |
| Independent | |
| Cakes | |
| Craft | |
| Organic | |
| Wholesome | |
| Eclectic | |
| Coffee | |
| Trendy | |
| Ex local authority | |
| Ex local authority | |
| Flourishing | |
| Boutiques | |
| Organic | |
| Hackney | Diverse |
| Lively | |
| Brunches | |
| Jerk chicken | |
| Coffee | |
| Coffee | |
| Coffee | |
| Burger | |
| Street food | |
| Vibrant | |
| Lively | |
| Smart | |
| Upgraded | |
| Trendsetters | |
| Chic | |
| Urban | |
| Edge | |
| Ramshackle | |
| Kensington | Royal |
| Royal | |
| Prestigious | |
| Residents | |
| Heritage | |
| Photogenic | |
| Impressive | |
| Chic | |
| Elegant Architecture |
|
| Lewisham | Coolest |
| Streetfood | |
| Quirky | |
| Bustling | |
| Lambeth | Markets |
| Craft beers | |
| Cocktails | |
| Bars | |
| Workspaces | |
| Trendy | |
| Coffee | |
| Shabby chic | |
| Southwark | Cheap and cheerful |
| English | |
| Coffee | |
| Industrial | |
| Cheese | |
| Views | |
| Views | |
| Burgers | |
| Eclectic | |
| Tower Hamlets | Bargain |
| Dry-cleaning | |
| Coffee | |
| Party | |
| Shorditchy | |
| Greasy spoon | |
| Buzzing | |
| Coffee | |
| Coffee | |
| Smoothies | |
| Fried chicken | |
| Local | |
| Boozer | |
| Great value | |
| Wandsworth | Gastropub |
| Boozy | |
| Coffee | |
| Safe | |
| Good schools | |
| Gin | |
| Westminster | Charming |
| Stunning | |
| Architechture | |
| Parliament | |
| Institutions | |
| Street food | |
| Greenwich | Bustling |
| Independent | |
| Trendy | |
| Cosy | |
| Quirky | |
| Riverside | |
| Views | |
| Vintage | |
| Suburban | |
| Hammersmith & Fulham | Pretty |
| Smoothies | |
| Burgers | |
| Craft ales | |
| Bikes | |
| Diverse | |
| Deli | |
| Charm | |
| Coffee | |
| Sustainable | |
| Stylish | |
| Charming | |
| Heavenly | |
| Gluten free | |
| Yoga bunnies | |
| Trendy | |
| Wine bar | |
| Charming | |
| Gastro pub | |
| Great wines | |
| Champagne | |
| Acoustic music | |
| Vibrant | |
| Young professionals | |
| Boutiques | |
| Premium | |
| Underground | |
| Haringey | Regeneration |
| Reasonable prices | |
| Coffee | |
| Cheap fruit and veg | |
| Cocktails | |
| Burgers | |
| Gastropub | |
| Independent | |
| Coffee | |
| Gluten free |
We used Google data to analyse the range of words on each web page. This research was conducted between the 15th and 27th October 2015 using Foxtons.co.uk, Chestertons.co.uk, Green.co.uk, Hamptons.co.uk, Zoopla.co.uk and Rightmove.co.uk. We used a process which automatically discounted words used to describe property, such as ‘spacious’ or ‘modern.’
